JobSeekers: Marketing Yourself to Your Next Career Opportunity
PLEASE NOTE: This event is virtual and advance registration is required.
There will be 20 minutes of open networking
with fellow job seekers after the presentation.
Many job seekers think that finding their next job begins with answering a lot of online ads.
Wrong… particularly if you don’t like 200 to 1 odds, which is what you’re up against with most attractive online job opportunities. And remember, at least 70% of all available jobs are NOT advertised on LinkedIn or Indeed… they’re hidden.
Did you know that a “new product launch” and a “job search” share a great deal in common… they both require effective MARKETING to make an impression. If people don’t see the value of a product, they won’t buy it. And the same is true of recruiting companies that are looking for a great candidate. That’s why 90% of the job search is all about marketing – positioning, packaging, messaging, targeting, promoting and convincing companies to realize that you are the best applicant that they’re going to meet.
In this webinar our guest speaker Marty Gilbert will show you how to approach each of these critical marketing initiatives including:
- How to develop a personal branding statement and value proposition
- Accessing the “hidden job market”
- The power of effective cover letters
- The difference between resumes and LinkedIn profiles
- Building a target marketing campaign
There will be 20 minutes of open networking with fellow job seekers after the presentation.
Guest Speaker
Marty Gilbert
Marty Gilbert is the founder and CEO of the NorthShore Executive Networking Group (NSENG at www.nsenginc.com), the largest job search organization in the US. The group is comprised of over 11,000 members, with more than 1 member landing a new job each day. Over the past 15 years Marty’s job search coaching, networking meetings, webinars, and workshops have helped over 3,000 professionals to land new career opportunities. Additionally, his trademarked “What the Hell Approach to Job Search”® has gained significant notoriety as a unique methodology that enables individuals to accelerate their engagement with target companies and key influencers. Marty also is a frequent job search speaker at large university alumni groups including Harvard, Yale, Cornell, Howard, NYU, Chicago, Michigan and several others.
Marty also spent 18 years with Motorola, where he held several marketing, sales, and general management roles. He served as Chief Operating Officer for STATS Inc, the nation’s leading sports data company that was also the driving force behind the book and movie, Moneyball, starring Brad Pitt. Marty’s career is highlighted by over 25 years of international experience that included an expatriate assignment in Tokyo with Dentsu Inc., the world’s largest advertising agency, where his writing regularly appeared in Time, Newsweek, Business Week, and Fortune magazines.